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Brilliant Insights

Brilliant Insights enables quick and well-founded decisions based on a detailed and nuanced understanding of customer opinions.

Brilliant Insights provides a clear and insightful overview of the results. It highlights the most significant and recurring points in text comments, specific problem areas, and areas where customers are most satisfied. 

Parameters included in the analysis

  • NPS results
  • Text comments
  • Sentiment
  • Question results
  • Correlations between questions and NPS

In the example below, an insight related to simplicity is shown. The insight includes results for a question regarding simplicity, the sentiment in text comments related to simplicity, and a connection and correlation with NPS (overall customer satisfaction).

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Brilliant Insights is a combination of Brilliant's methodology and OpenAI's most advanced GPT model. Here, we let AI analyse all parts of a survey before the platform highlights the 3 most important insights from that analysis.

This all happens in a single process where the smart technology finds connections and common denominators, making sure we act on the right things.