This is how Brilliant uses AI

Brilliant uses the latest GPT-model from OpenAI, GPT-4, to analyse text, sentiment, and summarise survey results. In addition, we apply Brilliants inhouse analysis framework to guide the AI tools in the right direction and ensure relevant insights. 

Text analysis
In the Brilliant platform, AI is used to analyse text data to identify and categorise the main topics discussed in the comments. This division helps to clearly distinguish concrete things that affect customers' experiences and gain insights for improvement.

Sentiment analysis
AI also evaluates the sentiment associated with each topic, which means it assesses whether the comments are positive, negative, or neutral. This analysis provides an overview of how customers feel about different aspects of a product or service. By combining topic and sentiment analysis, organisations can quickly understand the strengths and weaknesses in their customer experience.

Smart summaries
The AI summary offers a concise and insightful overview. It brings out the most significant and recurring points in the comments, specific problem areas, and highlights the areas where customers are most satisfied. This method enables rapid and well-founded decisions based on a detailed and nuanced understanding of customer opinions.