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What is the difference between background variables and background questions?

Background variables are assigned per user in the organisational structure, while background questions are asked within surveys.

Background Questions

These are included in the survey along with the other questions and are preferably placed at the end to avoid creating confusion at the beginning or influencing the respondents’ answers. They are asked to all respondents.

📌 More about background questions

Background Variables

Background variables are not visible in the survey itself but are managed behind the scenes. These variables are assigned per respondent in the organisational structure, typically during user import via file (Excel) ahead of a survey, but they can also be handled manually.

NOTE! Using background variables requires that the organisation holds structured information about its respondents, in a format suitable for file import.

📌 Learn more about users and import files

📌 More about background variables

Standard anonymity rules apply to all background information, regardless of whether it is collected through variables or questions.

📌 More about anonymity.