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Benchmark

Benchmark is available for all of Brilliant’s standard questions and indexes, providing organisations with an external point of reference.

The purpose of a benchmark is to give organisations a reference point to put their own results into context. A benchmark makes it easier to interpret results, prioritise the right actions, and drive development with perspective. Benchmarks help you to:

  • Understand what is considered a good result – is our eNPS high or low compared to others?

  • Identify strengths and areas for improvement – what are we doing better than others, and where are we falling behind?

  • Set realistic goals – by knowing what others and/or similar organisations achieve.

  • Support communication – both internally (to managers and teams) and externally (e.g. in employer branding).

Benchmark Criteria in Brilliant’s Database

  • Based on surveys from the past three years

  • Requires at least 50 responses from an organisation to be included

  • All organisations are weighted equally in the calculation, regardless of size (to ensure that no single organisation has too much influence on the benchmark).

  • Benchmarks are available for all of Brilliant’s standard questions and indexes

What does benchmark mean?

A benchmark is a comparison point or reference value. It shows what is common or considered good within a certain industry or group and is used to assess whether your result is above, below, or in line with others.

Brilliant Global Benchmark

  • Approx. 800,000+ responses (from the past 3 years)

  • Around 350 organisations

  • Representing 80 countries (Sweden accounts for 62% of all survey responses)

Main Industries

  • Construction & Manufacturing – 24% of responses

  • Service – 43%

  • Professional Services – 33%

High Performing Benchmark

  • High Performing Top 10

  • High Performing Top 25

These are based on the top-performing 10% and 25% of Brilliant’s customers within each specific index, meaning the organisations included in the High Performing Benchmarks may vary depending on the index.

Other Benchmarks Available

  • Countries (30+)

  • Detailed industries (25)

  • Manager vs. Employee

Brilliant does not offer benchmarks for customised or customer specific questions.