Response rate - What to expect?
Brilliant's customers have response rates ranging from 5% to 50%, with an average of 15%.
To achieve a good response rate, the quality of the customer information is very important. Organisations that inform their customers through multiple channels, both before and after the survey, are successful in maintaining a good response rate over time.
The response rate also varies greatly depending on the industry and the closeness of the relationship with the customer.