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Translations

Reaching out to respondents in their native language is always an advantage. This applies to email communication, questions, and texts. It reduces the risk of misinterpretation and makes participation easier.

How Do Translations Work?

First and foremost, there needs to be original content, such as an email text or a question. You create this in the Library. On these pages, you can create new content by clicking "+ Create new", or alternatively, copy Brilliant’s content or edit your existing content.

In the editing view, there are two tabs: Content and Translation. You always start in the Content tab. Once you have created or edited your content and saved it, you can switch to the Translation tab. There, you can translate manually or use AI-powered machine translation.

PS! Translation works the same way for all content types:

    1. Create your original content from scratch or copy Brilliant's (questions, email texts, etc.)
    2. Save 
    3. Switch tab to "Translation" and translate manually or automatically. 

All content in the platform is structured into fields with unique headings. For example, email text fields include subject line, title, main content, contact information, greeting etc. You can translate all fields at once or translate them one by one. Sometimes only a minor adjustment is needed—just locate the relevant field and update it manually or using machine translation.

Master Language

The master language is the language in which you write your original content—questions, email texts, etc. All translations are made from the master language. To facilitate collaboration, we recommend using English as the master language.

Remember to update your translations whenever you make changes to the master language. Otherwise, discrepancies may arise, causing the question to measure different things in different languages.

Manual Translation

Perfect for minor updates and word adjustments.

Translations often require collaboration between language-proficient colleagues, and some prefer to handle this manually, for example, in a shared Excel document. In that case, the translations need to be copied and pasted into the correct fields in the platform.

Machine Translation

With just one click, you can translate a question, a text, or all content into multiple languages. This is fast—really fast.

In rare cases, AI models may misinterpret words or expressions, so it's important to verify and test your translated questions and texts before sending out surveys.

With one click, you can also export all questions to Excel and share them with your colleagues. Regular reviews help ensure that the purpose and function of questions remain consistent over time.

All in one click

This is useful if you've created a new email communication text or created a new question.

In the Translation tab, you can select the languages you want to translate into and click "Translate selected." The content is translated for all chosen languages at the same time. This works the same way for updating existing translations as it does for creating new ones.

The latest translation always applies, and previous versions will be overwritten.

If something goes wrong—such as overwriting translations in more languages than intended—simply click Undo, review your language selections, and perform the action again.

Question by question, field by field

If you have existing content and want to update the translation for a single language, you can do so without affecting other translations. You can edit manually, but if you don’t speak the language, machine translation can be a great help.

At the top right of each text field in the translation pages, you’ll find three options:

    • Add Variable (e.g., referencing a team, manager, or organization)
    • Translate (Icon indicating machine translation)
    • Undo (Reverts to the previous version)

Available Languages

In the Translation tab, you’ll find all available languages associated with your customer account.

If a language is missing, contact Customer Care. To see which languages Brilliant’s questions are available in, you can export them to Excel from the Library.

Case example

  1. You’ve created and saved your original content and are now moving to the “Translation” tab, located at the top of the page.
  2. Open the “Languages” dropdown to select which languages you want to translate your content into.
    • The list shows all available languages on your account – select all (or only the ones you need).
  3. With your languages selected, click the green “Translate selected” button on the right side of the page. Your content will be translated into all selected languages in one go.
  4. Save your changes and return to the overview page.
    • Your content is now created and ready to use when setting up your survey.